Special Blessing of Lord Chaitanya Mahaprabhu
Sankirtana will always be appreciated, because it is the special blessings of Lord Caitanya Mahaprabhu on the people of this fallen age of Kali.
Letter to Achyutananda, 1975.
3 Processes for Going Back to Godhead
Everyone should be given a chance to take prasada and thus be induced to chant the holy names of Hare Krishna and also dance in ecstasy. By these three processes, although performed without knowledge or education, even even a dog went back to Godhead.
Chaitanya Caritamrta Antya Lila 1.32
Basic Principle of Krishna consciousness Movement
The Krishna consciousness movement is based on this principle: chant the Hare Krishna mantra at every moment, as much as possible, both inside and outside of the temples, and as far as possible distribute prasada.
Sankirtana
Sankirtana means chanting of the holy name of the Lord.
Purport on Srimad Bhagavatam 7.15.7
The Conditioned Soul
The conditioned soul sometimes personally appreciates the futility of sense enjoyment in the material world, and he sometimes considers material enjoyment to be full of miseries. However, due to his strong bodily conception, his memory is destroyed, and again and again he runs after material enjoyment, just as an animal runs after a mirage in the desert.
Vision
“In it, even that far back, Prabhupada spelled out his clear vision for spreading his mission in four distinct and closely connected movements or waves.”