Love of God
Love of God is dormant within everyone, and to realize that love is to fulfill the purest ambition.
Mukund Mala-Stotra, Mantra 40,
Srila Prabhupada
Hearing About The Lord
Loving devotional service to the Lord begins with hearing about the Lord.
Srimad Bhagavatam 1.7.7,
Srila Prabhupada
Pure Devotees
Pure devotees, who take transcendental pleasure in hearing and chanting the glories of the Lord, do not care for any kind of liberation; even if they are offered the five liberations, they refuse to accept them
Glories of Worshiping Krishna
If one is worshiping Lord Hari [Krishna], what is the use of performing extraneous penances? On the other hand, if one is not worshiping Lord Hari, no such penances will save one.