Humility and Sincerity
Krishna is present fully in His holy name and this is realized by the humility and sincerity in our chanting.
Statement of The Vedic Literature
It is clearly stated in Vedic literature that ‘Cruel Man’ who kills innocent animal ‘Cow’ will undoubtedly be killed in the next life by a similar process.
God
God is sentient and can hear the prayers and fulfill the desires of the devotee. Therefore, He is sac-cid-ananda-vigraha (Brahma Samhita 5.1), the form of bliss, knowledge and eternity.
Srimad Bhagavatam 3.21.19,
Srila Prabhupada
Realizing The Supreme
In this age no process of realizing the Supreme is possible except the chanting of the holy names of Lord Krishna: Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare.
Bhagavad-gita 8.11,
Srila Prabhupada