The Greatest Welfare Activity for All the people of this World.
So I am always emphasizing book distribution. It is the better kirtana. It is better than chanting. Of course chanting should not stop, but book distribution is the best kirtana.
[Letter to Srutadeva Dasa 24 Oct 1974]
This is the first time in history that so many religious books are sold so popularly. Keep distributing as many as possible in huge quantities. This is my pleasure.
“Our Most Important Activity”
“There is no doubt about it: to distribute books is one most important activity. The temple is not a place for eating & sleeping, but a base from which we send out our soldiers to fight with maya. Fight with maya means to drop thousands and millions of books into the lap of conditioned souls. Just like during war time the bombs are raining from the sky like anything.” – August 03, 1973 to Ramesvara.
Preching means book distribution.
“The success of your preaching will be substantiated by how many book are sold.” “The art is to sell many, many books and not to irritate the public.“