When we read Srila Prabhupada’s books, we are sitting in His divine presence, hearing & speaking. When we follow what is in the books we get realizations.
Books are the basis of our movement. Whatever appreaciation we are getting on account of our books, it is because we are following the path chalked out by exalted devotees. We are not writing something whimsical.
These books are so potent that anyone who reads them is sure to become krishna Conscious, so it is a very valuable service to distribute our books.
This is a sure sign of spiritual strength, for where there is preaching there must be life. Please go on increasing more and more book distribution. You are working in the right direction.
[Letter to Abhirama 9 Jan 1976]
Any page you open, that is wonderful reading matter. My ambition is to spread these books far and wide all over the world so that everyone shall read at least one of our books and that will change his life. If only 1% become devotees, that will change the world.
Distribution of my books is the most imporatant thing. These other thing such as selling incense and records are not as important as this. I want that my books be distributed in huge quantities and thus we will be able to thoroughly convince the majority of population.