The living entity is asraya, always subordinate, and the Supreme Personality of Godhead is visaya, the supreme objective, the goal of life.
Srimad Bhagavatam 7.10.6,
The ultimate goal of life is to reach God.
Lecture at Indo-American Society,
"East and West" – Kolkatta, January 31, 1973,
By practicing yoga people try to stop the mind from thinking, but it is impossible. The goal of life is not to become unconscious but to become super- conscious.
Aiming to throw the ball inside the net but throwing our anarthas into the net should be aim of our life.
In Vedic literature Krishna is the central point of attraction and His service is our activity. To attain the platform of love of Krishna is life's ultimate goal. Therefore Krishna, Krishna's service and love of Krishna are the three great riches of life.