Importance of Sankirtana Mission

In this age, chanting of Hare Krishna Mantra is the prime business of the devotee, and preaching of this Hare Krishna Mantra by outdoor Sankirtana and propagation of literature is our more important business. Side by side, Deity worship is recommended, but when there is a question of accepting one of them, we shall prefer to accept chanting of Hare Krishna Mantra first.
Letter to Hamsaduta – Hamburg 5 September, 1969.

Boon in The Age of Kali

Sukadeva Goswami says, this age is an ocean of faults, but there is one boon, in this age one gets the same result as was achieved in former ages through elaborate temple worship, costly sacrifices, or introspective meditation, simply by chanting the Holy Name of The Lord.
Letter to Achyutananda, 1975.

3 Processes for Going Back to Godhead

Everyone should be given a chance to take prasada and thus be induced to chant the holy names of Hare Krishna and also dance in ecstasy. By these three processes, although performed without knowledge or education, even even a dog went back to Godhead.
Chaitanya Caritamrta Antya Lila 1.32

Heart Beat of The Spiritual Body

As our heart is always silently beating and connecting us with the life in the material body, we should always be connected with Krsna's name and have life in our spiritual body. The holy name is the heart beat of the spiritual body, the soul beat.

Holy Name Likes to Be Distributed

Sri Nama Prabhu, the Holy name, likes to be distributed. Especially in kali yuga, Sri Nama Prabhu wants to go to every village and every person. Every devotee should be a distribution outlet for the holy name, channels of distribution for japa, kirtana and preaching.

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