Forgetting Krishna, the living entity has been attracted by the external feature from time immemorial. Therefore the illusory energy [maya] gives him all kinds of misery in his material existence. In the material condition, the living entity is sometimes raised to higher planetary systems and material prosperity and sometimes drowned in a hellish situation. His state is exactly like that of a criminal whom a king punishes by submerging him in water and then raising him again from the water.
Struggle with maya is like "A football match". You may be winning by 20-0 till the end wistle blows but at the last moment Maya becomes heavy and match ends with 20-21. You may be loosing by 0-20 till the end wistle blows but at the last moment Krishna's infallible mercy becomes heavy and the match ends with 21-20.
Maya targets your chanting because it’s your most potent weapon against her. To the degree you allow her to distract you from chanting well, you become malleable to her will.
Maya arranges the material world in a way to keep us away from Krishna.
We are always fighting in one of the wings of the armed forces against maya. Either in the navel wing in the ocean of material nescience with the tides of duality or having been saved from this, fighting in the air wing with our inflated false ego or getting the false ego crushed, fighting on the ground thinking, "How humble I am!".
All outside attacks of maya will make us stronger if we are sincere. But when she attacks from within – in the mind, when she drops the sees of dissent and envy, she creates a sense of competition, which ultimately results in a breakdown of love and trust and the mission is crippled.