Sound Vibration of The Hare Krishna Mantra
The sound vibration of the Hare Krishna mantra, although presented in the ordinary alphabet, should not be taken as mundane or material.
Srimad bhagavatam 4.9.4,
Srila Prabhupada.
God accepts only the love with which things are offered to Him.
Bhagavad Gita 9.2,
Srila Prabhupada
Krishna’s land is being destroyed by the greed for luxury in Kali Yuga.
It is said, kali-kale nama-rupe krishna-avatara: Krishna descends in this Kali-yuga in the form of His holy name — Hare Krishna, Hare Rama.
Srimad Bhagavatam 9.10.53,
Srila Prabhupada