Destruction of Krishna’s Land
Krishna’s land is being destroyed by the greed for luxury in Kali Yuga.
Krishna’s Holy Name
It is said, kali-kale nama-rupe krishna-avatara: Krishna descends in this Kali-yuga in the form of His holy name — Hare Krishna, Hare Rama.
Srimad Bhagavatam 9.10.53,
Srila Prabhupada
Cause of Suffering
A bonafide devotee of Lord Krishna is always pained to see the fallen condition of the whole world. Srila Bhakti Siddhanta Sarasvati Thakura used to say, “There is no scarcity of anything within this world, the only scarcity is of Krishna Consciousness.” That is the vision of all the pure devotees. Because of this lack of Krishna Consciousness in human society, people are suffering terribly, being maerged in an ocean of nescience and sense gratification. A devotee onlooker is very much aggrieved to see such a situation in the world. — Sri Chaitanya Caritamrita, Adi Lila, Chapter 13, Text 67.
Beauty of The Lord
The Lord’s beauty is compared to rainfall because when the rain falls in the rainy season, it becomes more and more pleasing to the people.