Time is so valuable that if you pay millions of golden coins, you cannot get back even a moment. Just imagine how much you are losing, how greatly you are loser.
Surrender means surrender of your ego.
“Fools deride Me when I descend in the human form,” Such men are envious of the Lord. The Truth about Lord Krishna and His transcendental position can never enter such confused and deluded brains.
Chaitanya Mahaprabhu has recommended that everyone should chant the Hare Krishna mantra just to cleanse the dust from the heart. If the dust of the heart is cleansed away, then one can actually understand the importance of the holy name.