Hearing the Holy Name
If we hear properly, the holy name will enter through our ears into the region of our heart and shower down nectar. When we are lost in the ocean of nectar, we will see Krishna.
Govinda
His name is Govinda because He gives pleasure to the cows and to the senses.
Bhagavad-gita 1.15,
Srila Prabhupada
Superiority of God
No one can excel God in any capacity, and therefore no one can be equal to or greater than Him, nor can anyone attain the stage of equality with God by any kind of endeavor.
Srimad Bhagavatam 3.2.30
False Ego
False ego means mistaken identity.When we become servant of Krishna, we become free from false ego.