So I am always emphasizing book distribution. It is the better kirtana. It is better than chanting. Of course chanting should not stop, but book distribution is the best kirtana.
[Letter to Srutadeva Dasa 24 Oct 1974]
So i can see that there is very good potency at the present moment for spreading this movemetn as was desired by my Guru Maharaja, and I am simple trying my best to carry out this attitude, without any other motivation, surely Krishna will fulfill our desire. So push on with book publication and distribution, and I am very glad that you are now distributing to schools and libaries.
Our first business is this book distribution. There is no need of any other business. If the book distribution is managed properly, pushed on with great enthusiasm and deremination and at the same time if our men keep spiritually strong, then the whole world will become Krishna conscious. – Letter to: Satsvarupa, Nellore, 5 January, 1976
This book distribution was my Guru Maharaja’s purpose. He said that I have got so many temples and now in Calcutta I have got a marble temple, but I would have wished that if by selling marbles I could publish and distribute books.
[Letter to Ramesvara 14 Nov 1975]
Chanting Hare Krishna With Mridangas and Kartals…. this is also Kirtan; when you Distribute books, that is also Kirtana.
Whenever I ger report of my books selling, I feel strength. Regarding book sales figures, please endeavor in this way. This is the only solace of my life. When I hear that my books are selling so nicely, I become energetic like a young man. – Srila Prabhupada, Sep 1974.