Purest Representation of Krishna
Of all sacrifices, the chanting of Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare is the purest representation of Krishna.
Bhagavad-gita 10.25,
Srila Prabhupada
Power of Chanting
One may or may not know the power of chanting the Hare Krishna mantra, but if one chants the holy name he will become free from all sinful reactions.
Srimad Bhagavatam 6.2.18,
Srila Prabhupada
Chanting the Holy Names
The holy name is Krishna Himself, but only if we are chanting without offences. Offences prevent us from associating with Krishna.
Maya targets your chanting
Because its our most potent weapon against her. To the degree you allow her to distract you from chanting well, you become malleable to her will.
Becoming Perfect
If by the tongue you chant Hare Krishna mantra and by the tongue you taste prasadam, you will be perfect, simply by executing these two things.
Constantly Chanting The Hare Krishna Mahamantra
Remembrance of Krishna is not possible for the impure soul who has not practiced Krishna consciousness in devotional service. Therefore, one should practice Krishna consciousness from the very beginning of life. If one wants to achieve success at the end of his life, the process of remembering Krishna is essential. Therefore, one should constantly, incessantly chant the Maha-Mantra — Hare Krishna Hare Krishna Krishna Krishna Hare Hare, Hare Rama Hare Rama Rama Rama Hare Hare. — Bhagavad Gita As it is, 08.05.