Krishna is the greatest artist.
If those who desire material enjoyment or merging into the existence of the Absolute Truth engage in the Lord’s transcendental loving service, they will immediately attain shelter at Krishna’s lotus feet, although they did not ask for it. Krishna is, therefore, very merciful.
Krishna is present in the form of His transcendental name, and we can contact Him immediately by hearing His name. Simply by hearing the name Krishna we immediately become freed from material contamination.
Path of Perfection, Chapter 8,