By offering everything to Krishna, nobody is loser. They are gainer, the best gainer.
Srimad Bhagavatam 1.3.19,
Los Angeles, September 24, 1972,
Everyone is seeking Krishna, for He is the Supersoul of all individual souls.
Srimad Bhagavatam 10.9.21,
By the grace of the spiritual master the cloud of the mercy of the Personality of Godhead is brought in, and then only, when the rains of Krishna consciousness fall, can the fire of material existence be extinguished.
Srimad Bhagavatam 3.21.17,
One can reach Krishna only by practicing devotion.
Krishna has his own inconceivable ways for bringing a living entity back to his lotus feet.
If there is little pain in the finger, I become so much disturbed because I have got intimate connection with this finger. Similarly, we have got intimate connection with Krishna and we are fallen. Therefore Krishna also feels little pain and therefore, He comes down. Krishna is feeling pain. So you become Krishna Conscious. Then Krishna will feel pleasure. — In his conversation, Vrindavan, 24th April, 1975.