Maximum Display of Human Mercy
Spending fifty percent for the service of the Lord or for propagation of spiritual knowledge in society by way of the sankirtana-yajna is the maximum display of human mercy.
Purport on Srimad Bhagavatam 1.17.42
Only Way of Saving The World
In its present condition, the world can only be saved by introducing this sankirtana, this Krishna consciousness movement.
Purport on Srimad Bhagavatam 4.18.8
Yajna Recommended By Lord Chaitanya
Lord Chaitanya, however, has recommended only one yajna, or sacrifice, called the sankirtana-yajna, the chanting of Hare Krishna, in which everyone can take part. Thus both devotees and fruitive workers can derive equal benefit from the performances of sankirtana-yajna.
Purport on Srimad bhagavatam 1.16.20
Effects of Congregational Chanting
By performing congregational chanting of the Hare Krishna mantra, one can destroy the sinful condition of material existence, purify the unclean heart and awaken all varieties of devotional service.
Chaitanya Caritamrta on Antya Lila 20.13
Effect of Practicing Sankirtana Yajna
Devotional service is called kirtana-yajna, and by practicing the sankirtana-yajna, one is very easily elevated to the planet where the Supreme Lord resides.
Purport on Srimad Bhagavatam 4.24.7
Chaitanya Mahaprabhu’s Only Occupation In Jagannatha Puri
In Jagannatha Puri Chaitanya Mahaprabhu’s only occupation was holding Sankirtana at least four hours every day and distributing prasadam to the devotees.