A.C. Bhaktivedanta Swami Prabhupada, Picture Quotes
Chaitanya Mahaprabhu has recommended that everyone should chant the Hare Krishna mantra just to cleanse the dust from the heart. If the dust of the heart is cleansed away, then one can actually understand the importance of the holy name.
A.C. Bhaktivedanta Swami Prabhupada, Picture Quotes
The Hare Krishna mahamantra is also a prayer, for a prayer addresses the Supreme Personality of Godhead by His name and invokes good fortune by petitioning the Lord to allow one to engage in His devotional service.
Srimad Bhagavatam 4.24.69,
Srila Prabhupada.
A.C. Bhaktivedanta Swami Prabhupada, Picture Quotes
Any person who is chanting the holy names of Krishna (Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare) in course of chanting without offenses feels some transcendental pleasure and very quickly becomes purified of all material contamination.
Bhagavat Gita 9.2,
Srila Prabhupada.
Picture Quotes, Radhanath Swami
When we hear about the Lord, we should hear with a spirit to serve the Lord. When we chant his names, we should chant so that He is pleased to hear us chanting. That is the beauty of life, the real art of living.
A.C. Bhaktivedanta Swami Prabhupada, Picture Quotes
Cleanliness is essential for making advancement in spiritual life. There are two kinds of cleanliness: external and internal. External cleanliness means taking a bath, but for internal cleanliness one has to think of Krishna always and chant Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare. This process cleans the accumulated dust of past karma from the mind.
Bhagavad Gita 13.8-12,
Srila Prabhupada.
Picture Quotes, Radhanath Swami
Krishna is present fully in His holy name and this is realized by the humility and sincerity in our chanting.