Chaitanya Caritamrta, Picture Quotes
The holy name of Krishna is so attractive that anyone who chants it — including all living entities, moving and nonmoving, and even Lord Krishna Himself — becomes imbued with love of Krishna. This is the effect of chanting the Hare Krishna maha-mantra.
Chaitanya Caritamrta, Antya Lila 3.268,
Srila Prabhupada
Bhakti Charu Swami, Picture Quotes
The ultimate goal of Bhakti is to get Krishna and we get it by taking shelter of the holy name.
A.C. Bhaktivedanta Swami Prabhupada, Picture Quotes
To chant the holy name and dance in ecstasy is so easy and sublime that one can achieve all the benefits of spiritual life simply by following this process.
Srimad Bhagavatam 6.2.11,
Srila Prabhupada.
A.C. Bhaktivedanta Swami Prabhupada, Picture Quotes
The Hare Krishna mahamantra is also a prayer, for a prayer addresses the Supreme Personality of Godhead by His name and invokes good fortune by petitioning the Lord to allow one to engage in His devotional service.
Srimad Bhagavatam 4.24.69,
Srila Prabhupada.
Lord Krishna, Picture Quotes
Of sacrifices I am the chanting of the holy names [japa].
Bhagavat Gita 10.25
Bhaktisiddhanta Sarasvati Thakura, Picture Quotes
In this material world there are only two representatives of the Supreme Personality of Godhead; the transcendental sound vibration of the Holy Name and his eternally transcendental deity incarnation.
