Hearing the Holy Name
If we hear properly, the holy name will enter through our ears into the region of our heart and shower down nectar. When we are lost in the ocean of nectar, we will see Krishna.
Potency of The Holy Name of Lord Krishna
The holy name of Krishna has extraordinary spiritual potency because the name of God is nondifferent from God Himself.
Sri Namamrita – The Nectar of the Holy Name,
Srila Prabhupada.
Power of The Lord’s Name
What is the power of Lord’s name ? The process of chanting the holy name of the Lord is so powerful that by this chanting even householders can very easily gain the ultimate result achieved by persons in the renounced order.
Holy Name
Even the very sound of the holy name of Lord Krishna or Rama can at once surcharge the atmosphere spiritually.
The Real Art of Living
When we hear about the Lord, we should hear with a spirit to serve the Lord. When we chant his names, we should chant so that He is pleased to hear us chanting. That is the beauty of life, the real art of living.
This is the only medicine
Prabhupada: Ceto-darpana-marjanam [Cc. Antya 20.12]. And then bhava-maha-davagni… Then his material pangs will be over. This is the only medicine. Therefore chant Hare Krsna. Some way or other, let them have the chance of hearing, and then it will act as medicine