Getting Krishna
The ultimate goal of Bhakti is to get Krishna and we get it by taking shelter of the holy name.
Achieve All The Benefits of Spiritual Life
To chant the holy name and dance in ecstasy is so easy and sublime that one can achieve all the benefits of spiritual life simply by following this process.
Srimad Bhagavatam 6.2.11,
Srila Prabhupada.
Qualities of A Prayer
The Hare Krishna mahamantra is also a prayer, for a prayer addresses the Supreme Personality of Godhead by His name and invokes good fortune by petitioning the Lord to allow one to engage in His devotional service.
Srimad Bhagavatam 4.24.69,
Srila Prabhupada.
Krishna’s Representation in Sacrifices
Of sacrifices I am the chanting of the holy names [japa].
Bhagavat Gita 10.25
Krishna’s Holy Name
It is said, kali-kale nama-rupe krishna-avatara: Krishna descends in this Kali-yuga in the form of His holy name — Hare Krishna, Hare Rama.
Srimad Bhagavatam 9.10.53,
Srila Prabhupada
Benefits of Chanting The Holy Name of The Lord
One who chants the holy name of the Lord is immediately freed from the reactions of unlimited sins, even if he chants indirectly [to indicate something else], jokingly, for musical entertainment, or even neglectfully. This is accepted by all the learned scholars of the scriptures.
Srimad Bhagavatam 6.2.14,
Srila Prabhupada